1st bilingual Yellow Pages going to Tucson customers
ARIZONA DAILY STAR
September 18, 2003
By Mary Vandeveire
The first-ever bilingual Tucson Metro Yellow Pages are going out to more than
580,000 area residents and businesses who are customers of Qwest
The 2003/2004 QwestDex phone book includes business directories in English and
Spanish. The pages of the English-language section are the usual yellow. The
Spanish-language section pages are orange, or mango.
Tucson is the first Arizona community to get the bilingual directories, said
Paul Scotti, spokesman for Dex Media. The Phoenix metropolitan area is slated to
get its bilingual directory in March and smaller directories for three areas of
Greater Phoenix are due this month.
"We've looked at the markets we're in and several have high Hispanic
populations," Scotti said. "It's a service to customers that may want to look at
Yellow Pages in a different language, and it's also a benefit to advertisers to
reach the Hispanic community."
The inclusion of a Spanish-language section provides an opportunity for
businesses, said Fred Orozco, president and CEO of the Tucson Hispanic
Chamber of Commerce.
"It tells the Spanish-speaking consumers that there's businesses out there that
want their business. That means a lot."
Seven Arizona communities are getting the directories.
Nogales, home to a good portion of Spanish-speakers, is not on the schedule for
a bilingual directory, Scotti said.
"We're always evaluating the markets that have a high concentration of Hispanic
population," Scotti said. "Certainly, Nogales would be considered possibly for
one of those, but right now there's no time frame for any other bilingual
directories beyond the first 16 we've announced."
The company's first bilingual directory came out in April in Pueblo, Colo. A
second followed this summer in Taos, N.M.. A bilingual directory is slated to
come out in El Paso this month, and another six will be delivered in communities
in New Mexico and Colorado over the next year.
Qwest, the dominant local phone service provider in Arizona, serves 14 states in
the West and the Midwest. The Denver-based company completed its sale of
QwestDex, its directory services, Sept. 9 to Dex Media. Dex Media is continuing
to use the QwestDex brand and has an agreement to be the publisher for Qwest for
* Contact reporter Mary Vandeveire at 573-4195 or