2 stations join forces to reach Latino viewers
The Arizona Republic
Jul. 8, 2006
PHOENIX - Phoenix is partnering with a new Spanish-language television station
to help produce programs in español.
Those backing the effort say it's only a matter of time before PHX 11, the
city's public news and information station, begins airing shows in Spanish to
improve outreach efforts with the area's growing Latino population.
"This will eventually happen because we already blanket the Hispanic community
with pamphlets, radio ads and our city's bilingual Web site," said Deborah
Sedillo Dugan, PHX 11's station manager. "So having Spanish content on our own
station is a definite goal." Last month, PHX 11, which operates on Cox and Qwest
cable channels 11, joined with Channel 42 (KVPA). The government station will
help produce news and information segments for KVPA, including updates on city
projects, such as downtown redevelopment efforts, social services programs and
"We're already producing these segments in-house in English for our station,"
Sedillo Dugan said. "But bringing in KVPA to produce Spanish versions of our
segments is a very cost-effective way for us to serve our growing
More than 34 percent of the city's 1.5 million residents are Latinos, making
Phoenix the ninth-largest Hispanic market in the country, according to LAT TV,
the Houston-based broadcasting company that runs KVPA.