New Spanish TV outlet makes debut
The Arizona Republic
May. 19, 2006
Valley station is focusing on family-oriented shows
Channel 42 (KVPA), a Spanish-language station that features family-oriented
programming, debuts in the Valley market today.
Parent company LAT TV goes on the air today in four markets in addition to
Phoenix: Dallas, Austin, San Antonio and Houston, where the corporation is
"Phoenix is a hugely growing Hispanic market, and this is a great opportunity
for us," said Patricia Torres-Burd, executive vice president of programming and
Initially, an hour each weekday will be devoted to local public service
programs. Entertainment, sports and feature films will make up the bulk of the
A three-hour block of children's programming will air from 3:30 to 6:30 p.m.
weekdays and Saturday.
"We're trying to be different," she says, noting in the Phoenix market, such
stations as KPDX (Channel 41), KTVW (Channel 33) and KDRX (Channel 48) already
Initially, the channel will not be offered through subscription TV services.
"We want to make sure we reach the audience that doesn't have cable,"