New Spanish TV outlet makes debut
The Arizona Republic
May. 19, 2006

Valley station is focusing on family-oriented shows

Randy Cordova

Channel 42 (KVPA), a Spanish-language station that features family-oriented programming, debuts in the Valley market today.

Parent company LAT TV goes on the air today in four markets in addition to
Phoenix: Dallas, Austin, San Antonio and Houston, where the corporation is based.

"Phoenix is a hugely growing Hispanic market, and this is a great opportunity for us," said Patricia Torres-Burd, executive vice president of programming and branding. advertisement

Initially, an hour each weekday will be devoted to local public service programs. Entertainment, sports and feature films will make up the bulk of the schedule.

A three-hour block of children's programming will air from 3:30 to 6:30 p.m.
weekdays and Saturday.

"We're trying to be different," she says, noting in the Phoenix market, such stations as KPDX (Channel 41), KTVW (Channel 33) and KDRX (Channel 48) already exist.

Initially, the channel will not be offered through subscription TV services.
"We want to make sure we reach the audience that doesn't have cable,"
Torres-Burd said.