These days, many businessmen and women work with customers, suppliers or
assistants who speak another language. Communication is frequently
difficult, if not impossible. So it may come as no surprise that more
employers -- and many of their English-speaking workers -- are showing an
interest in learning Spanish customized to specific jobs.
The trend isn't without controversy, as English-only proponents say it slows
the assimilation of immigrants from Mexico and elsewhere. Still others say
teaching at least rudimentary workplace-Spanish skills is a necessity in
some industries and reflects the reality that many immigrants -- including
some of those here legally -- don't have a good grasp of English.
"Let's face it: There are obvious demographic changes happening," said
Bonnie Wheeler-Nelson, a retired real-estate broker in Surprise who owns
rental properties and sits on the board of a homeowners association.
"It's wise to know what's going on."
Wheeler-Nelson and a dozen other Arizonans participated in a recent one-day
"survival Spanish" session geared to apartment managers and others in real
estate.
The students who attended the beginning-Spanish class said an improved grasp
of the language would help them do their jobs better.
"I've had situations where workers sprayed the wrong texture on the ceiling
or where they didn't have the right type of safety equipment on," said
Wesley Lawrence, a project coordinator for a condominium conversion in
Chandler.
Christina Quarnstrom, manager of a west Phoenix apartment building, said
that better language skills would help her communicate with some of her
tenants, most of whom are Latino.
"Sometimes, (a tenant) will hunt down a bilingual maintenance guy or
bring in little kids to translate, but often they'll say it wrong," she
said.
Ironically, Quarnstrom's parents speak Spanish but communicated with her in
English when she was growing up, hence her need to get reacquainted with the
language.
"Now I have to know Spanish," she said. "It's more or less mandatory."
Customized training
Community colleges have taken a lead in teaching Spanish tailored to the
workplace. For example, Phoenix College offers classes for workers in more
than a dozen fields, including nursing, banking, firefighting and
corrections.
The college has added classes in recent years and has shifted its focus to
oral communication, faster results and more specific applications.
"We used to have a general customer-service course, but now we offer Spanish
for auto-insurance representatives, tax preparers and apartment managers,"
said Anna Lopez, director of the school's custom training and education
program.
Bashas' Supermarkets, State Farm Insurance, Gilbert and BlueCross BlueShield
are among the mix of local employers that have sent students into the
program, which is built around a minimum of 16 classroom hours over six
weeks.
Myelita Melton, head of SpeakEasy Communications, journeyed here from North
Carolina to teach the one-day survival Spanish course to the
apartment-industry employees.
"There's every reason for someone involved in business to acquire some
Spanish survival skills, and learning it doesn't mean you're helping Spanish
overtake English," she told her students, all associated with the Arizona
Multihousing Association.
"Rather, it's an opportunity to reach out and help people, to treat your
Hispanic residents with dignity and respect."
Cultural differences
Roughly 32 million people in the U.S. age 5 or older speak Spanish at home,
according to Census Bureau figures, and nearly half of those people say they
don't speak English well.
Melton considers English a harder language to learn than Spanish. For
example, she said English uses 27 vowel sounds, many of them silent,
compared with five vowel sounds, none silent, in Spanish.
Melton focuses on teaching workplace-relevant words and phrases first. She
tells students to practice regularly and not obsess about accents, full verb
conjugations and other details.
"Say what you know -- don't worry about framing each sentence perfectly,"
she said.
In her classes, Melton covers cultural issues that can have a bearing on
business and customer interaction. One example is the Latino custom of using
four personal names -- first, middle and last names from both the maternal
and paternal sides. Another is the tendency to write dates differently than
Americans, proceeding in a day/month/year order, not month/day/year.
Those and other cultural subtleties can trigger communication breakdowns.
"Writing someone's birthday as 5/7 isn't the same as writing it 7/5," Melton
said. "That's how you could order the wrong credit report on someone."
Melton acknowledges workplace-Spanish instruction is somewhat controversial,
and she occasionally has students with uncooperative attitudes, especially
when employers are paying for the instruction.
"But I also hear from students that what they learned helped save a life,"
she said. "Those stories inspire me to continue, no matter what."
-
Tips for learning workplace Spanish
[UTF8]E296A0[/UTF8] Learn emergency phrases first, along with the words
you use most often.
[UTF8]E296A0[/UTF8] Work on your accent, but don't worry about it.
[UTF8]E296A0[/UTF8] Say what you know, even if it's not a complete
sentence.
[UTF8]E296A0[/UTF8] Make notes, carry cheat sheets and practice every day.
[UTF8]E296A0[/UTF8] Laugh at your mistakes, but don't laugh at others.
[UTF8]E296A0[/UTF8] Have fun, proceed at your own speed. Don't give up.
InstructorMyelitaMelton
Language barriers
Arizona has one of the highest concentrations of people who
don't speak English well.
Here's how Arizona ranks compared with other states:
[UTF8]E296A0[/UTF8] 1. California, 20.2 percent.
[UTF8]E296A0[/UTF8] 2. Texas, 14.8 percent.
[UTF8]E296A0[/UTF8] 3. New York, 12.7 percent.
[UTF8]E296A0[/UTF8] 4. Nevada, 12.1 percent.
[UTF8]E296A0[/UTF8] 5. Arizona, 11.8 percent.
[UTF8]E296A0[/UTF8] U.S. average, 8.6 percent.
[UTF8]E296A0[/UTF8] 51.West Virginia, 0.6 percent.
U.S. Census Bureau
Reach the reporter at russ.wiles@arizonarepublic.com or 602-444-8616.