SAGUARO NATIONAL PARK - "!Válganme las víboras! (for goodness'
snakes)," a brochure warns guests treading among the towering cactuses here.
Those visitors often include school groups from Mexico hiking with bilingual
rangers. During the summer, the ranger might be a teacher supplied by a
Tucson school district with a large percentage of Hispanic students.
As the nation becomes increasingly diverse, Saguaro and other national parks
are working to connect with Hispanics.
"We want to make it more comfortable, and we also want to let them know that
the park does have a rich Hispanic history," said Bob Love, chief ranger at
Saguaro National Park.
The National Park Service has made outreach to diverse groups a key part of
the Centennial Initiative leading up to its 100th birthday in 2016, and many
parks are taking steps to appeal to Hispanics.
"We obviously want to connect with all Americans," said Kathy Kupper, a
National Park Service spokeswoman in Washington.
Casa Grande Ruins National Monument has added Spanish subtitles to its
visitor-orientation films. Tumacacori National Historical Park, featuring
ruins of Spanish colonial missions, uses its "Junior Ranger Day" to invite
southern Arizona Hispanic families take part in a scavenger hunt. At
Petrified Forest National Park, rangers are learning Spanish.
"We're really working towards communicating with people because that is
usually the biggest hurdle," said Lyn Carranza, chief of interpretation at
Petrified Forest National Park. "We want to go a little bit deeper than just
telling our visitors where the restrooms are."
Simple things can make a difference. Some parks offer movable picnic tables
to accommodate families celebrating Easter and Mother's Day.
"A lot of it is understanding how the (Hispanic) families want to use the
parks, little things like allowing the picnic tables to be placed together,"
Carranza said. "Most people really want to use the parks . . . but they are
confused about the rules and regulations."
Southeast of Sierra Vista, Coronado National Memorial, which commemorates
and interprets the Spanish explorer's expedition, partners with two parks in
Sonora to promote awareness among Hispanics on both sides of the border.
"We're looking to find ways to tell the story of Coronado," said Denise
Shultz, the park's chief of interpretation. "The whole idea of immigration
is what it meant then and what it means now and the fact that it is
continuing."
Hispanics, who account for more than a quarter of Arizona's population,
represent a vast potential market for national parks. They are nation's
largest and fastest-growing minority group, according to the Census Bureau.
The National Park Service doesn't track visitors by race, but recent studies
of some parks outside Arizona have found that minorities are
underrepresented.
Meanwhile, Arizona's national parks, recreation areas, monuments and
historic sites are eager to attract more visitors. Annual visitor counts
have declined 21 percent overall since a peak in 1993, with Grand Canyon
National Park a notable exception, according to National Park Service data.
Saguaro National Park's 620,000 visitors in 2006 represented a 25 percent
decline from 1993.
Clint Wall, research manager for the Outdoor Industry Association, a
Boulder, Colo.-based trade association for outdoor-recreation businesses,
said offering information in Spanish is welcoming to Hispanics, even those
who speak English and Spanish. He added that young Hispanics - one in three
nationally is under 18 - represent a large source of potential park visitors
long-term.
"Obviously, it is really important that they are improving the experience of
the parks," Wall said.
At Saguaro National Park, outreach to young Hispanics extends into
neighboring Tucson. The park partners with the Sunnyside Unified School
District to give a teacher the opportunity to spend the summer as a ranger
and take that experience back to the classroom.
The latest ranger is Michael Barr, an art teacher from Sierra Middle School
who sketches the Saguaro landscape for his students.
"I translated the environmental issues into a level that kids can
understand, through art, and at the same time they're making a connection to
the environment," Barr said.