International enrollment up 12
Nov. 19, 2007
Global marketing, new programs attracting students
ASU is becoming more popular across borders, ranking 14th nationally among
colleges with the most international students, according to a recent report.
This fall, ASU's foreign enrollment reached about 3,481 students — a 12 percent
increase from last year, according to the University's Institutional analysis.
Last year's numbers alone were enough to rank the Tempe campus 14th in a report
by the Institute of International Education.
In October, the Institute did a preliminary report and revealed international
student enrollment at ASU would continue to increase.
"Our goal at ASU is to attract the most qualified and the brightest
international students to continue their education while they are in the United
States," said Zohreh Sotoodeh, director of Undergraduate International
Admissions at ASU.
Global marketing has also been one of the key factors in attracting more
international students to ASU, she said.
The University works closely with foreign embassies located in the U.S. to
promote university services and programs, as well as Education USA and Overseas
Educational Advisor to give presentations at overseas educational fairs,
"International marketing is getting pretty global and very competitive around
the world as there is an increased competition from other U.S. institutions for
international students," she said.
ASU has also implemented other programs at the University to make it more
appealing to international students, said Carol Takao, director of educational
development at the International Student office.
"Arizona State University's position in the global market will leverage its
position with students across the world," Takao said in an e-mail.
Takao said the University has several academic programs in partnership with
China, Latin America and Canada.
Programs the University has already implemented include Confucius Institute, The
North American Center for Trans-border Studies and a partnership with Tec de
Monterrey in Mexico, she said.
"These programs and people create an academic environment of 'global literacy
and engagement' that will help build bridges of understanding among people of
different cultures," Takao said. "We feel it will also help to give all of our
students the essential skills necessary to compete in the global marketplace and
to contribute as responsible global citizens."
Alicia Chen, a supply chain management senior, said she came from Beijing,
China, to ASU for an opportunity to study at the W.P. Carey School of Business.
"I knew I wanted to study business, and I had heard from my uncle about ASU,"
Chen said. "I guess I just thought that if you want to learn the best, you have
to study at the best.
"For me, that meant coming here."
After attending her first year of college in China, Chen said she felt compelled
to find a place that would be able to offer her a better education.
"China was a great place to study, but I feel like the knowledge from what I
have learned here is so much more valuable and up-to-date," she said. "The
experience has also been fun because I feel like I have had more freedoms to do
what I want — especially since this is the first time I have lived away from my
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