Spanish-language media bond immigrants to U.S.
Scripps Howard News Service
Tucson, Arizona | Published: 04.08.2007
http://www.azstarnet.com/allheadlines/177206
The growth of Spanish-language media in the United States has some people concerned that these means of communication will lead to the isolation of the Spanish-speaking community and the Balkanization of the country.
According to Arbitron, at last count there were just over 700 radio stations
and 200 television stations broadcasting in Spanish.
Western Publication Research reports there are nearly 600 Hispanic print
publications in the United States, two-thirds of them exclusively in
Spanish. This includes 33 Spanish-language dailies. The Star publishes La
Estrella, a Spanish language weekly.
Such numbers prompted California State University-Northridge to start
offering a minor in Spanish-language journalism. The University of Texas-El
Paso offers a major in Spanish-language media and Florida International
University offers a master's degree in Spanish-language journalism.
Trends such as these make some people nervous. They worry that the increase
in Spanish-language media may keep our Spanish-speaking immigrants from
adapting and lead to the fragmentation of society.
The fact is that Spanish-language media have been helping Spanish-speaking
residents and citizens get along in their new environment for almost 200
years, ever since the first Spanish-language newspaper in the United States,
El Misisipi, was published in New Orleans in 1808.
While there is no doubt that Spanish-language media encourage the retention
of Spanish, they also promote English and adaptation to a changed lifestyle
while offering solace to listeners, viewers or readers who may feel caught
between two worlds, the one they left behind and the one in which they are
trying to get along.
These media outlets provide news and information about this country as well
as about Latin America, and they celebrate the cultures and traditions to
which our Latino population can relate. This is, after all, the country
where one needs to make a living and seek opportunities for success.
Watch Spanish-language television for an hour and chances are that at least
one ad for an English-language instructional program will appear on the
screen. People in these commercials are seen trying to get a job, talking to
their child's teacher or ordering at a restaurant. Realizing that they need
to learn English, the characters in the commercials decide to order a
learning program. Many Spanish-language newspapers promote English classes
as well as citizenship classes.
Spanish-language media outlets also promote participation in the political
system. Call-in programs, talk shows and news stories inform their listeners
about their rights, as well as how to petition government officials, both
local and national, for services. This is media in the service of democracy.
Last year's rallies by Spanish-speaking workers for fair treatment by
government and the public were in large part the result of organizing via
the mass media. People traveled from across the country to Washington, D.C.,
and other metropolitan centers to speak out for fair wages, an end to
harassment, and acknowledgment from the rest of the country of the valuable
services Spanish-speaking workers are providing.
While many English-language media outlets were caught by surprise, most
Spanish-language media outlets were ready to cover the rallies. In fact,
they helped organize and promote them.
Rather than encourage isolation, the Spanish-language press is constantly
feeding valuable information to its readers and listeners that helps members
of that community remain proud of their culture and traditions as well as
embrace the culture and traditions the United States has to offer.
Raśl Tovares teaches journalism and mass communication at Trinity
University in Washington, D.C. Reach him at tovaresr@trinitydc.edu.
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