V-me: Spanish-language network to launch next month
Feb. 8, 2007
NEW YORK - A new Spanish-language network featuring public-TV fare and other
programming with an educational focus will go on the air March 5 in several U.S.
cities with large Hispanic populations, the network announced Wednesday.
It's called V-me (pronounced "veh-meh," from the Spanish veme, for "see me") and
will begin as a 24-hour digital broadcast network carried on basic digital cable
and satellite systems. The network will be partners with public TV stations,
which will receive V-me at no cost.
Provided to viewers as part of cable companies' basic digital service, V-me
initially will be available in markets representing 60 percent of all U.S.
Hispanic homes, the network said, and will be carried in about 24 million
homes.It will be available in New York, Miami, Los Angeles, Houston, Chicago,
San Francisco and San Antonio, among other cities.
Programming will feature a mix of original productions and acquisitions as well
as public television fare adapted for American Latinos, the network said, with
content organized into four categories: kids, lifestyle, current
affairs/informational, and movie/special events.
V-me has established content and co-production relationships with PBS producers
WGBH and Thirteen/WNET, in addition to BBC Worldwide, Sesame Workshop, HiT
Entertainment, Alliance Atlantis and others.
Airing without commercials, the programs will carry the sort of underwriting
associated with public broadcasting. Revenues will also come from syndication of
the network's originally produced programs, and sales of DVDs and other
The schedule, to be announced in about two weeks, will be provided as a national
feed that each local station can air intact or tailor to its local audience.
"What has driven our selection of content both for production and acquisition is
the idea that there is a hunger for programming that's engaging and meaningful
as it entertains our particular audience," said V-me President Carmen M.
The New York-based network is a venture of V-me Media Inc., a partnership of
Thirteen/WNET New York as well as private investors including the Baeza Group
and Syncom Funds, both of which specialize in investing in media companies to
reach underserved markets.
On the Net: www.v-me.tv